How to Videos on Instagram: A Complete Guide to Creating Engaging Tutorials

In today’s visual-first world, “how-to videos on Instagram” have become one of the most powerful content formats for creators, brands, and educators. Whether you're teaching a recipe, a tech tip, or a styling hack, these videos help you share knowledge, build trust, and grow your following.

In this blog, we’ll break down everything you need to know about making scroll-stopping how-to videos for Instagram.

Why Create How-To Videos on Instagram?

Instagram’s visual nature makes it a perfect platform for short, informative tutorials. Here’s why:

• High engagement: People love bite-sized educational content.

• Shareable format: How-to Reels and Stories are often saved and shared.

• Trust-building: Teaching positions you as an authority in your niche.

• Versatility: Great for creators, small businesses, and influencers alike.

Best Instagram Formats for How-To Videos

There are several ways to post how-to content on Instagram:

• Reels: Short, vertical videos up to 90 seconds. Ideal for fast tutorials or tips.

• Stories: Great for step-by-step walkthroughs with swipe-up links or stickers.

• Carousel Posts: Use multiple slides to show each step visually.

• IGTV/Instagram Video: For more in-depth tutorials up to 15 minutes (or longer for verified accounts).

How to Make an Effective How-To Video on Instagram

Here’s a simple workflow to get started:

1. Pick a Clear Topic

   
   

   Choose a specific task or tutorial your audience wants to learn—keep it simple and actionable.

2. Script the Steps

   
   

   Break the process down into short, clear steps. Aim for visual clarity more than lengthy explanation.

3. Film Vertically

   
   

   Since Instagram prioritizes vertical video, especially for Reels and Stories, shoot with your phone in portrait mode.

4. Use Text & Captions

   
   

   Add step-by-step text overlays or captions so viewers can follow along even without sound.

5. Add Music and Stickers

   
   

   Use trending audio, timers, or “tap here” stickers to keep things dynamic and fun.

Final Thoughts

Creating how-to videos on Instagram is a fantastic way to educate, entertain, and engage your audience. Whether you're showing how to bake a cake, edit a photo, or style an outfit, this format builds authority and keeps your content valuable.

Start experimenting today—and turn your knowledge into powerful, shareable content.