Instagram Carousel Ads Examples: How to Use Multi-Image Ads to Boost Engagement

If you're looking for a powerful way to showcase multiple products, tell a story, or highlight step-by-step content — Instagram carousel ads are your secret weapon.

Whether you're a small business or a growing brand, this format lets you upload up to 10 images or videos in a single ad, giving your audience more to explore and engage with.

In this blog, we’ll show you some of the best Instagram carousel ad examples, explain how they work, and help you create your own!

What Are Instagram Carousel Ads?

Carousel ads allow you to combine several pieces of content — images or videos — into one scrollable ad. Users can swipe through to see more, which makes them perfect for:

• Showcasing product collections

• Before-and-after transformations

• Tutorials or how-tos

• Customer testimonials

• Step-by-step stories

And the best part? You only pay for one ad placement, but get 10X the creative space!

Instagram Carousel Ads Examples

1. Product Showcase (eCommerce Brand)

Example: A fashion brand displays 6 images of their new summer collection, each with a different outfit and “Shop Now” CTA.Why It Works: It encourages swiping, keeps the audience interested, and increases chances of a product catching someone's eye.

2. Step-by-Step Tutorial (Beauty Brand)

Example: A skincare brand shares a “5-Step Night Routine” with each slide showing a step in the process.Why It Works: Educational, visual, and easy to follow — great for building trust and showing how to use your product.

3. Before & After Carousel (Fitness Coach)

Example: The first slide shows a client “before,” and the next few slides show their transformation journey.Why It Works: Real results build social proof and inspire people to take action.

4. Customer Reviews (Service Business)

Example: A home cleaning service uses each slide to feature a different client review with photos.Why It Works: Social proof in swipeable format builds trust and keeps your ad authentic.

5. Storytelling Carousel (Event Promo)

Example: An event organizer uses each slide to highlight different parts of an upcoming event: guest speakers, venue, activities, and offers.Why It Works: Keeps the audience informed, builds excitement, and increases ticket sales.

Tips for Creating Your Own Carousel Ad

• Use the first slide as a strong hook — it should grab attention right away.

• Keep text short and clear. People scroll fast, so be concise.

• Use high-quality visuals to maintain consistency.

• End with a clear call-to-action — like “Shop Now,” “Sign Up,” or “Learn More.”

• Make it swipe-worthy! Think of each slide as part of a visual story.

Final Thoughts

Instagram carousel ads are one of the most user-friendly and versatile ad formats available. Whether you're selling products, educating your audience, or telling a brand story, they give you room to connect in a deeper, more engaging way.

Try experimenting with different layouts, content types, and creative angles — and see what resonates most with your audience.